Books

Imagine you need to buy a new phone. You go to a shopping centre which has a vast variety of smartphones, offering a range of budget and premium pieces. If you don’t have adequate knowledge or criteria like me, what… Read More »Are we truly practical with our choices? Astonishing lessons from Predictably Irrational

“Why do we need data at all?” I often feel like asking this question at my workplace. At work, we are required to substantiate our research through pre-planned assertions and justify our salaries. However, the true response to this key… Read More »How ‘Everybody Lies’ provokes us to confront uncomfortable truths