“Why do we need data at all?” I often feel like asking this question at my workplace. At work, we are required to substantiate our research through pre-planned assertions and justify our salaries.
However, the true response to this key question stands for both – the level of transparency and reflection of a period.
Everybody Lies, written by Seth Stephens-Davidowitz, documents an important phase of the Digital Age. The findings in the book reveal our biases and often, hypocrisy. The book deep dives into the intersection of Big Data(a large collection of information from different sources) and human nature. The fundamental argument of the book is that Big Data provides a more truthful window into our fears and behaviours.
For instance, a correct reflection of our desires and anxieties is visible when we go incognito and search for something on our browsers. But if you want to see an opposite version of yourself, try filling out a survey. You will be tempted to lie because you need to sound righteous and politically correct.
The book showcases our behavioural patterns when it comes to politics, money, regional differences and even happiness! In one chapter, the book elaborates on human beings’ unique relationship with food. While we get a great sense of consumer preferences, it also points out the ethical considerations and privacy concerns when it comes to Big Data’s usage.
For me what stood out in Everybody Lies is that it doesn’t shy away from revealing some of the surprising and disturbing observations in the search queries that defy the usual stereotypes we observe in generic statements about any given issue – whether it is about a section dominating political discourse or how people deal with envy.
The internet remains a largely unfiltered and free space. Big Data tells us a lot. It says something we often don’t get to hear from people including ourselves – the truth.
Everybody Lies may not have all the answers, but it gives us an opportunity to initiate a conversation about things that are deeply repressed in our society. We still hesitate to talk about so many things with our families and friends. Will it change? We can never be sure.